[et_pb_section fb_built=”1″ admin_label=”About Section” _builder_version=”4.9.3″ background_color=”#ffffff” custom_padding=”0px||0px|” custom_css_main_element=”align-items: center;”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”0″ make_equal=”on” admin_label=”About Area” _builder_version=”4.9.3″ width=”90%” max_width=”90%” module_alignment=”center” min_height=”90%” height=”90%” max_height=”90%” custom_padding=”140px||140px||false|false” custom_css_main_element=”align-items: center;” use_custom_width=”on” width_unit=”off” custom_width_percent=”100%”][et_pb_column type=”1_2″ _builder_version=”4.9.3″ background_color=”RGBA(0,0,0,0)” custom_padding=”||||false|false” custom_css_main_element=”align-items: center;” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.9.3″ text_font=”||||||||” text_text_color=”#F6E8E6″ header_font=”||||||||” header_text_color=”#DC4827″ header_2_font=”Poppins|600|||||||” header_2_text_align=”center” header_2_text_color=”#092D77″ header_2_font_size=”36px” header_2_line_height=”1.2em” header_3_text_color=”#E02B20″ header_4_text_color=”#E02B20″ header_5_text_color=”#E02B20″ header_6_text_color=”#DC4827″ text_orientation=”center” background_layout=”dark” max_width=”550px” module_alignment=”center” custom_margin=”||0px|” custom_padding=”|||” animation_style=”fade” animation_direction=”top”]

Retrotrail

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A tourism group based in the Hunter Valley region approached Grace Creative Studio with this branding project for a tourism trail in the Branxton, Greta area.

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They wanted to create a branded Instagram account which would be a place for information and for people to discover the area by telling local business stories.

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Aim of the project

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Initially making the brand identity I sought to reflect the burnt autumnal colours of the area. I felt this embodied the quiet simplicity of Branxton. Whilst the custom logotype gives a modern edge to the brand, this helps the client connect with their prospective tourist audience of city dwellers.


I also created a simple marketing campaign to assist the client with finding their feet with their brand, and ensured that the brand intention was followed through.

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