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Retrotrail – Project

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Retrotrail

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A tourism group based in the Hunter Valley region approached Grace Creative Studio with this branding project for a tourism trail in the Branxton, Greta area.

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They wanted to create a branded Instagram account which would be a place for information and for people to discover the area by telling local business stories.

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Aim of the project

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Initially making the brand identity I sought to reflect the burnt autumnal colours of the area. I felt this embodied the quiet simplicity of Branxton. Whilst the custom logotype gives a modern edge to the brand, this helps the client connect with their prospective tourist audience of city dwellers.


I also created a simple marketing campaign to assist the client with finding their feet with their brand, and ensured that the brand intention was followed through.

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